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Planning Commission to Consider Changes to Billboards in Industrial Park

The changes to existing billboards would add increase payments to the city.

The Benicia Planning Commission will be asked to approve two proposals to alter three billboard signs on city property in the Benicia Industrial Park at its meeting tonight, November 29 in city hall.

The proposal by Clear Channel Outdoor is to change two existing billboards to use new LED technology.

The proposal by CBS Outdoor is to change the old Nationwide billboard to LED as well.

Benicia residents who regularly cross the Benicia-Martinez Bridge can see a LED billboard as they near the southern end of the span in Martinez.

The Benicia Herald reports the brightness of all three signs would change as the ambient light changes.  The signs would be brighter during the day.

The signs sit on city owned property and new lease agreements have been negotiated with the companies.  “We’re at the point where the general counsels are reviewing the lease agreements,” said Economic Development Manager Mario Giuliani.

The new agreements have the potential to help erase a significant portion of the $800,000 budget deficit that resulted from an unforeseen decrease in property tax revenue.

“Each agreement is a little different,” said Giuliani.  “There will be guaranteed monthly income.   In addition there will be some kind of revenue sharing.”

Yearly income from the modified billboards has the potential to be in the hundreds of thousands of dollars according to Giuliani.

What do you think of the proposed new LED billboards?  Tell us in the comments.

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If there’s something in this article you think should be corrected, or if something else is amiss, call editor JB Davis at 707-628-0051 or email him at benicia@patch.com.

Robert Livesay November 29, 2012 at 04:25 PM
The mayor and her Enviro Greenie group do not appear to like them. The Mayor sent a global e-mail out bashing the signs. That is to be expected. It means money to the city but the mayor has no clue about finances unless it is a grant or new taxers. Lets hope these signs are approved. Great financial opportunity for the city. I see no impact on the views or beautiful terrain. The Enviro Greenies are a strange group. Our local Space Cadet wants roof top windwills. Puts pictures in her articles and that good stuff. Seems going back to 1950 look of TV antennas is ok for this group. Very strange. .
Harry Spider II November 29, 2012 at 08:10 PM
Robert's comment above is classic narrow-minded partisan drivel. I'm sure a man who can find his keyboard and construct sentences could also muster up enough thought to conceive that maybe some folks don't like the signs because they find them ugly, tacky, and symbolic of short-term thinking. "the place will look like a cheap pinball game, but we'll make a few BUCKS! don't stand in the way of that..." My opinion is NO to flashing billboards. The appropriate number for the town is ZERO, says this homeowner. The one on Hwy 4 in Antioch is a ridiculously distracting eye-sore. The ones I see in tacky, strip-mall towns on the peninsula suit those towns' character statement: "we exist for you to buy crapola... and LOOK! crapola is on SALE!" this has NOTHING to do with windmills or greenies or any other strawman BS you're trying to throw in... "...but the mayor has no clue about finances unless it is a grant or new taxers..." oh right, but why stop there, Bob? let's make your paint brush a little wider; why not just go for it and tell us she's a COMMUNIST, she wants to take away our freedom, and by the way, where's her birth certificate??? Your comment is a load of excrement, and I spit in it's general direction.
Robert Livesay November 30, 2012 at 07:43 PM
Well Spiderman it passed. So all that foul language toward me did no good. My comment was right on. The mayor has no more influence in this city. Just a title.
T. Gunter November 30, 2012 at 10:49 PM
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