Benicia Retailer Matching Customer Donations for Hurricane Sandy Fund

Benicia’s Pedrotti Ace Hardware, located in the Southampton shopping Center, announced today, October 30, that the store is raising money for the American Red Cross Hurricane Sandy Relief Fund.   Store owner Gene Pedrotti pledged to match the first $10,000 donated by customers dollar-for-dollar.

Last year for the Red Cross relief effort in Japan after the devastating earthquake and a tsunami hit in March 2011.

With the devastation along the eastern seaboard of the United States caused by Hurricane Sandy, Pedrotti felt it was time to get involved again and is taking quick action to start the drive. Cashiers at the store are already asking customers to donate to the fund.

“A lot of it is impulse,” said Pedrotti.  “All it takes is for the cashier to ask and people will give.”

Customers may also opt to bring send a check to the store, made out to the American Red Cross.  “Please mark the memo – Hurricane Sandy”, he added.

“Observing the events following a natural disaster is not only humbling, it begs for help in a variety of ways,” said Pedrotti. “Financial support is the number one requested type of support by the American Red Cross.” 

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